The IT world is facing a fundamental change in how hardware is being prioritized. Recent reports confirm that NVIDIA has canceled the mid-cycle RTX 50-series "Super" refresh and pushed the next-generation RTX 60 "Rubin" architecture to 2028.
Why is this happening? The primary driver is "RAMageddon"—a global shortage of GDDR7 and high-bandwidth memory. With data center AI revenue now making up nearly 90% of NVIDIA's earnings, the limited memory supply is being diverted to enterprise AI chips. Simply put: the margins on AI accelerators are too high for manufacturers to prioritize consumer-grade graphics cards.
What is the impact?
Price Volatility: We are seeing an RTX 5090 price spike of 75% or more in retail, with some flagship models hitting $5,000.
Negative Depreciation: For the first time, used high-end cards like the RTX 4090 are selling for more today than they did at launch three years ago.
Extended Lifecycles: Organizations that planned for a 2026 refresh must now maintain their current fleets for another two years.
For IT leaders, the strategy has shifted from "upgrading" to "asset management." The hardware on your desks today has become a high-value commodity in a supply-constrained market.
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